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Book marketing 101: ten things not to do to your book cover by paul barrett, art director, girl friday productions after years of pouring your soul into your book, the last thing you want to do is flub the landing with a bad book cover. Book marketing 101 taught by ricardo fayet - leave your thoughts start this course all successful independent authors have one thing in common: they've found a way to build a loyal readership who raves about every single one of their books. Seldom is a book as aptly named as selling 101this is a true primer on the abc’s of selling author and sales expert zig ziglar walks you through the sales process, teaching you how to find prospects, overcome call reluctance, pose the right questions and ask for the order. Episode 1: book marketing 101 so, now that you have the understanding of the two methods to book marketing, in the next episodes, i’m going to show you specific tactics to book marketing and i hope you’ll refer back to this lesson so that you have a clear picture how each tactic helps in the grand scheme of things.
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